Why Facts Don’t Fundraise: The Secret Weapon Every Nonprofit Overlooks

You’ve got the data.The number of meals served. The children helped. The dollars raised.

But here’s the truth: facts don’t fundraise—stories do.

Nonprofit marketers often lead with metrics, thinking that the bigger the number, the stronger the impact. But donors aren’t calculators. They’re humans. And humans are moved by emotion—not spreadsheets.

Let me give it to you straight:

📊 “We served 3,000 meals this year” is impressive.

❤️ “Tasha, a single mom who just escaped homelessness, sat down to her first warm meal in weeks—because of your support” is unforgettable.

Stories build empathy.

Empathy drives action.

Action fuels your mission.

So, how do you make storytelling your superpower?

• Find a face for the data. Stats are the skeleton, but people are the soul.

• Paint a picture. Use sensory details to drop your audience into the moment.

• Show the transformation. People don’t just want to know you help—they want to see the before-and-after.

At Mighty Maus Media, we believe small stories can create mighty movements. And we’re here to help you turn your mission into momentum.

Let’s talk about your story.👉 https://www.shawn-maus.com